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Strategy
The next decade of retail in the Gulf
Five shifts that will separate the winners from the rest, and what to do about them this year.
- Written by
- Hana Al Mansoori
- Published
- 24 Sept 2026
- Reading time
- 6 min read
Shoppers have changed faster than most store networks.
Five shifts
- Fewer, better stores
- Loyalty that pays for itself
- Pricing that moves daily
- Supply chains closer to home
- Teams that sell online and in store
What to do now
Start with the customer data you already have. Most retailers use less than a fifth of it.
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