22 Sept 2026
Why your brand needs fewer colours
A smaller palette is easier to use, cheaper to print and much easier to remember.
All journal
Studio notes
Type that does the talking
How we choose typefaces, and why a good one saves you money on everything else.
- Written by
- Layla Haddad
- Published
- 30 Aug 2026
A strong typeface can carry a brand with no logo in sight.
What we look for
- Does it work small, on a phone, and huge, on a wall?
- Does it have the weights and languages you need?
- Can you afford the licence for the web and print?
When the answer is yes three times, we start designing.
keep reading
4 Aug 2026
What happens in a brand workshop
Half a day, sticky notes and honest answers. Here's how we run ours.