Why your brand needs fewer colours

Most brands we meet have eleven colours and use three of them.

Start with one

Pick the colour people should remember you by. Use it on purpose, not everywhere.

Add a neutral pair

A light and a dark that your colour sits on comfortably. That's your page, your packaging and your slides sorted.

Then stop

• One accent for buttons and highlights
• Tints of the same colours instead of new ones
• Write the rules down, with examples