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What happens in a brand workshop

Half a day, sticky notes and honest answers. Here's how we run ours.

What happens in a brand workshop
Written by
Omar Farouk
Published
4 Aug 2026

Every project starts with a workshop. It's the cheapest way to avoid expensive mistakes.

Before

We send five questions. Answer them in a sentence each.

On the day

  • Who you're for, and who you're not for
  • What people should feel in the first five seconds
  • Three brands you admire, and why

After

Within a week you get a one-page summary that guides every decision that follows.

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